Internet Marketing Fundamentals – Online Training Course & Certification – Online Marketing Foundations
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience.
|Study method – Online, self-paced (4-6 study hours)
Course format – Online (24/7 access), modular
Course Duration – Part-time (1-year access)
Qualification – CPD certificate of completion
Course Delivery – via desktop PC/MAC, laptops, tablets or smartphones
Awarded Body – CPD Accreditation Service (UK)
Internet Marketing Fundamentals Course Aims
Our comprehensive Internet marketing fundamentals e-learning program will provide participants with a great set of skills to market their business online. Content is the king of Internet marketing, and course participants will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.
Internet Marketing Fundamentals Course Objectives
The objectives of this internet marketing fundamentals online course are to:
- Know how to conduct market research
- Develop a workable internet marketing campaign
- Recognize your target market
- Understand your brand
- Grasp SEO and website characteristics
- Find and capture leads
What’s covered in this course?
This online internet marketing fundamentals course covers the following:
|Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
|Module Seven: SEO Basics
Module Eight: Social Media (II)
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up
What is internet marketing?
“Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers”
Why choose our online training courses?
All our e-learning courses can be accessed on any electronic/computerised device.
- Study anywhere, in your own time and at your own pace!
- Easy to follow and understand
- Only 4-6 hours recommended study time
- 1-year access to course & learning materials
- Access your course anytime, anywhere & on any device
- Complete course on a desktop computer, laptop, tablet or smartphone
- Additional references and downloadable materials available
- CPD accredited certification on completion
- The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
- All our online courses are accredited and internationally recognised (UK CPD Accreditation Service)
Are you responsible for organisational training and development or organisational statutory and mandatory compliance? You may want to find out more about how the Learning Management System (LMS) may help your organisation. With our interactive LMS, managers and administrators can easily:
- set up a FREE blended learning environment;
- upload essential documents;
- upload individual and group learners;
- manage learners, including tracking progress
- review who has completed training
- download/print training reports for compliance audits
You can also browse our full e-learning course catalogue or leadership and management courses and programs to find out more about our wide range of training courses and qualifications. Alternatively, contact our Support Team on 02476 100090 or via Email, stating your specific e-learning requirements.